Building an eCommerce website is no less than opening your offline store. If you were to open your store in the early ’90s, a decent-looking shop was mandatory. Same as the early ‘90s, in today’s time, having an eCommerce store for your business has become an inevitable part of standing in the competition.
Though there are millions of other online eCommerce stores online nowadays, you may think that it will be competitive, but if you don’t even open a store, people will not get a chance to discover you.
With changing times, people have adopted a new way of shopping, and so all the businesses have to do so by upgrading their business modules.
As a business owner, you may think that building an eCommerce store may cost you a lot of time and money, but that’s not always the case. You can hire eCommerce developers for your business that provides promising and worth the cost results of your money.
Nonetheless, you can build an eCommerce store by yourself, which may take you a lot of time and energy as you have to do a lot of research and go through the process of trial and error.
Here, in this blog, we have discussed 10 simple steps for your eCommerce store development process.
So, let’s quickly have a look at the step-by-step process of developing an eCommerce website.
Considering that you are figuring out your way in the big world of eCommerce, we have written this blog in a way that helps you understand the process from start to finish.
1. Selecting the products you want to sell (Research) –
There are plenty of things that you can sell online, but you need to figure out some of the products that you want to sell. It could be products that you are already selling offline in your store or altogether a new set of products that you want to experiment with.
Research plays a significant role in selecting the products for your eCommerce store. Choose a product that has high demand in the online marketplace and figure out what will be your main selling point, margin rates and how you are going to outrank your competitors.
Selecting the right product with in-depth research is the first and most important step of building an eCommerce store. Otherwise, you will end up stuck between thin margin rates and throat-cut competition.
2. Decide your eCommerce business model –
Same as offline business type, you need to decide your business model for an eCommerce store. There are many kinds of eCommerce business models that exist, but the majority of them are business to business (B2B) and Business to Consumers (B2C).
As the name implies, a B2B online store deals with bulk selling and huge orders in one transaction, whereas a B2C store deals with small yet more frequent customers on a regular basis.
Deciding on your eCommerce business model will help you in deciding the website structure.
3. Define your target audience –
Defining your target audience helps you structuring your eCommerce store in a more efficient way. By analyzing your competitors’ site and online presence, you could easily figure out their drawbacks and leverage their well-performing marketing strategies.
Other than analyzing competitors, understanding the behaviour patterns of your target audience, knowing their preferences and choices will help you to craft your marketing strategy in an effective way.
If you already have an offline store and know your target audience well, then some extra online research will help you in discovering new aspects of them.
Ensure your website’s interface, design and visuals are matching with your target audience’s tastes and preferences. This will help you in building strong and reliable relationships with your target audience.
4. Deciding and purchasing a domain name –
Remember the nostalgia of having a huge board of your business name on your store? It gives a unique sense of belonging and owning your business, right? Same as that huge board, your domain name matters a lot when it comes to an eCommerce store.
Choose a domain name the same as your business name so that your potential customers can recognize your online presence quickly.
Purchase your domain name even before you start building your eCommerce site as there will be many others who will be looking for the same domain, and you may lose it if you don’t buy it on time.
5. Choose your branding elements –
While building your online store, don’t forget to add something unique that makes your company and business stand out. Starting from having an attention-grabbing logo to colour palette, design packaging, and unique content with storytelling power to deliver a seamless experience to your customers.
Let people know about your business story, and they will start trusting you. Without knowing your story, you are just another business that is selling products online. Add a personal touch to your brand and website.
6. Choosing the right eCommerce platform –
Now, as you have come halfway through, it is time to look for the right eCommerce platform for your store.
There are quite a few options like Magento, Shopify, and WooCommerce to build your eCommerce store on. Each of these platforms has its own special features to support efficiency and better user experience.
Be it whatever platform you choose, look for these features for better outcomes –
→ Responsive design –
Ensure that your eCommerce store is responsive enough on mobile devices as well as desktop to provide an excellent user experience to your website visitors.
→ Product Management –
Update your product inventory regularly to let your customers explore the latest trends. Upload multiple angle images of your products and informative descriptions so that buyers get sufficient information to make a purchase decision.
→ CMS System –
Having easy access and easy-to-use CMS makes it easy to edit, update and delete content on your website. Whether you want to publish a blog or update new content regarding your products, an easy CRM system will help you in the long term.
→ Shopping Cart –
Having a customizable and stylish shopping cart to complement the shopping experience.
→ Checkout Page –
Your store’s checkout page matters as much as the shopping cart. Make your checkout page appealing enough so that users don’t leave your site from the checkout page.
→ Payment processing –
Include functionality to accept payments from credit cards as well as from electronic payment processing. Have the functionality that accepts payments from credit cards, PayPal, Stripe, Google Pay, and other common payment gateways.
7. Having a content strategy –
When you are developing an eCommerce website, you also need compelling content that interests your target audience and pursues them to purchase your product. Also, great content will support your site to rank better with the help of SEO.
8. Optimizing your site for search engines –
Search engine optimization (SEO) is necessary for your eCommerce website to rank and sell your products to the target audience.
SEO helps your eCommerce website in many more ways. Two of the most basic SEO practices for your eCommerce website are –
Finding and using words that people use to search your products and services;
Ensuring that your website has all the headers and descriptions that contain relevant words and phrases.
9. Adding relevant product categories –
Same as your offline store, your eCommerce store needs easy-to-navigate categories. With simple and effective categories, your audience will get a clear idea about the products you have. Without categorization, your store will look like a mess, and potential customers will leave your store even without exploring enough. Structuring your product pages well improves the value of your store.
10. Find the right shipping software –
Online orders don’t end with just the orders of your customers; you also need to deliver the products to them. Adding the right shipping software to your eCommerce website will help you to deliver your products to the doorsteps of your customers easily.
Running an eCommerce store is no less than operating an offline store. You have to take care of everything, starting from product research to delivering your products to customers, and it takes equal effort. But the future of shopping lies in online mode, so it is better for each and every businessman to transform their business into an eCommerce store.
If you are looking for eCommerce solutions like eCommerce development or eCommerce SEO, we can help you with that! Want to know how you can leverage our eCommerce strategies for your business to grow? Book a free discovery call with our experts and unfold the doors for unlimited opportunities.