If you are running a business in 2022, it is very very less likely that you have not heard of Search Engine Optimization (SEO). Everyone must have heard about SEO one or the other and how SEO helps a business to grow online and offline as well. Keeping in mind that you have basic knowledge of search engine optimization (SEO), in this blog post, we will discuss the top 5 benefits of SEO for small business in 2023.
Search Engine Optimization (SEO) is a process of optimizing your website in a way that attracts the attention of search engines as well as your target audience. By implementing the right SEO strategies for your business, you can grow your business exceptionally in all areas and verticals.
This is especially true when it comes to small businesses as they have a limited budget and target people locally. With SEO and social media ads together, a small business can grow exceptionally.
SEO is the first step of your all digital marketing activities
Before we jump onto the benefits of SEO, let us tell you an open secret. SEO acts as the foundation of all future digital marketing campaigns. If you have a strong SEO strategy and execution in place, all of your future campaigns like paid ads, email marketing, influencer marketing, and social media ad campaigns.
On the other hand, if you don’t have strong SEO execution in place, all of your future digital marketing campaigns may not receive the results it deserves or would have received otherwise.
Benefits of SEO for Small Businesses
Here are the top 5 reasons why you should consider leveraging organic search or SEO for small business.
1. Better Organic Reach
One of the most important benefits of SEO for small business is it provides your business with a better, organic, and targeted reach.
Suppose, if your business is located in San Francisco selling clothes online, you can target people around your locality and rank at the top of the search engines when a potential customer searches for the keywords your website is targeting.
On the other hand, let’s say your business is targeting multiple locations at the same time and you want to target all of those together, you can do that too with Search Engine Optimization (SEO).
Nothing can beat SEO when it comes to long-term visibility and organic reach.
2. More Leads
The second major benefit of having and executing an SEO for small business is that your business gets more leads with higher traffic and user on your website.
According to a study, inbound marketing strategies along with SEO marketing are effective and successful sources of leads among B2B and B2C business models. In case, if you are not getting enough leads from your SEO campaign, it is time to take a back seat, relax and analyze your SEO strategy again by targeting the right set of keywords. Check your competitors and how they are executing their SEO strategy. Identify the weak points of their strategy and craft your SEO campaign accordingly.
The next big thing that plays a big role in getting inbound leads is content marketing. You need to make sure that your website has enough and a regular flow of highly valuable and engaging content.
3. Better Brand Awareness and Closer Rates
The next advantage of SEO for small business is that your business develops better brand awareness and closer rates. There are many people who are searching for the same products and services you are offering and doing SEO for your website gets the attention of your target audience. Even if they are not taking the desired actions from your website, you are at least getting an impression and they have noticed your brand and business. All of these small and few impressions matter a lot in the long run.
Additionally, with SEO, your business higher chance of closing shopping deals. Let’s say a visitor wants to purchase a product and they have come to know about your website, and have seen your website in the past in the discovery phase, they are more likely to make a purchase from your business.
4. Better User Experience with Mobile-friendliness
As we all know that most internet users are accessing the internet from their mobile devices, it is important to make your website mobile-friendly for better results. Moreover, the schema markup and other contributing factors of SEO make your website user-friendly with the benefits like better navigation, higher readability score, quick website load speed time, and skimmable content.
A good user experience makes sure that your website has a good mixture of text, photos, videos, and links to facilitate the user. Data shows that a website’s user experience is highly correlated to its conversion ratio and popularity of the website.
5. Supports Your Paid Ad Campaigns
Last but not least is that SEO supports your paid ad campaigns. If you have run Google ads in past, you know how much important it is to have keyword relevancy on your landing page and the importance of organic traffic on your website.
How does SEO help your business to have good paid ad results?
The first thing that SEO helps you with for your paid ad campaigns is keyword optimization. As you are doing SEO for your website already, you know which keywords are working for you and which are not. By analyzing the existing data, you can make a wise decision.
Cost-per-acquisition (CPA) is the average cost per purchase a business have to spend. When you are having an SEO strategy in place, it highers your ad quality score, and thus you have to spend less for your paid ad campaigns.
Click-through-rate (CTR) is a ratio of the impressions and clicks your website receives. With relevant content and SEO optimization of your website, you can get a higher CTR that works for paid advertising campaigns as well. SEO always compliments your paid ad performance.
Take Professional Help
Are you thinking to have support for SEO for your small business? We are here to help you. Zupp Media help small businesses to grow their business online and digitally. We have helped many businesses so far and would like to do the same for you.