Time to enter the year 2023! Furthermore, now is the time to increase conversion rate since there are over 25 million eCommerce websites competing with you.
While every company works to improve its conversion rate, many of them do not have a plan for making the most of their efforts. If your conversion rates are poor, it doesn’t matter how much you spend or how many people visit your site; you’ll still be losing money, leads, and time. Therefore, it is a no-brainer to improve marketing performance to increase sales conversions this year. I mean, how?
Increased income, qualified prospects, and satisfied customers result from conversion rate optimization (CRO). However, it is not as simple as it may seem at first. Eight of ten companies (78%) are still unhappy with their CROs’ results.
The conversion rate is the lifeblood of any business looking to grow. Said, it makes perfect sense. To have a successful sales process, you need a robust pipeline. In an ideal world, more sales would follow an increase in conversion rate. But that’s a whole other storey; the first step (and the topic of this essay) is figuring out how to get those all-important conversions.
7 Essential Tips to Increase Conversion Rate in 2023
There is no “apples to apples” comparison regarding increasing conversion rates, and each brand’s strategy and formula will seem somewhat different. There are several possible techniques to consider. This article details tried-and-true methods that have been shown to boost conversion rates in the year 2023.
When someone has analysis paralysis, they cannot choose between several viable options. The more options individuals have, the more paralyzed they get in making a single one. One possible outcome is a decrease in a company’s conversion rate. How can a company increase this percentage of conversions? How can a business increase the number of customers it receives?
1. Make sure you put relevant and quality images and videos which help your business
Wyzowl found that 69% of buyers found a product demo helpful when deciding which product to buy.
Customers cannot gauge the quality of a product they buy online until they actually get their hands on it. They can’t even tell whether the colour is the same as what they showed on TV.
Suppose this is a worry of your customers. You may ease their minds by showing them clear, high-quality, and accurate product photographs. Put in some lifestyle images and some shots showing the scale, and make sure the consumer can zoom in to examine the finer points.
Images and videos are the only way for your consumers to connect with your goods, increasing your conversion rate emotionally.
Now more than ever, online retailers recognize the value of video to their bottom line. It’s possible that a customer would have completed the purchase if a video showing the goods from various viewpoints had been available.
As a result, you may not be able to snap new photos of your products or make fancy movies of them right now if you want to learn more ways to increase your website’s conversion rate, keep reading!
2. Optimize for mobile devices
Maximizing your website’s potential mobile conversion rate is essential. Check these things as you work to make it mobile-friendly:
- Is there a mobile-friendly version of the site? (If, as a user, you need to scroll left & right, then it requires a fix)
- Is it simple to shop for what you need on the website?
- Is there enough resolution for retina displays, like those seen on iPhones?
- Is it possible to use coupons and finish a purchase from a mobile device?
If you answered “no” to any of those questions, you have some major fixing to do.
To increase the conversion rate of your website, try these fast fixes:
- Disable annoying features on mobile devices; that popup may not be overly intrusive on the desktop version. It’s a different ballgame on mobile devices.
- Incorporate a mobile-friendly design into your WooCommerce shop.
- Changes should be made to the mobile user experience; for example, making sure the menus and “add to cart” buttons are the proper size.
Checking out the mobile experiences of some of the most popular online retailers in your industry is a terrific approach to learning what does and doesn’t work in this sector. Also, check out some popular applications to see how they organize their material for mobile readability.
3. Clear customer’s ambiguity with sharp and concise answers
While debating methods to increase the number of people who become customers! Think up a situation from the customer’s perspective: you want to purchase a product but have some questions about it. But there are none to be seen on the internet, so you decide against making a purchase.
For the most part, new visitors to your site will come in completely blind. Customers put their money in your hands because they believe you will provide what you say you would.
The consumer may have several questions regarding your product that you must address immediately or risk losing the sale. Notable examples include:
- Exactly how long does the guarantee last?
- How much time does it take to deliver the shipment?
- How much is the delivery fee? Just how much do shipping fees typically run?
- How many different ways do you accept payments?
- When it comes to cancelling or returning, how simple is it?
A frequently asked questions (FAQ) section added to the product page may help you answer all of these inquiries in advance. Make sure the solutions to these puzzles are straightforward, honest, and easy to grasp.
4. Use social proof
Using social proof is a tried-and-true method of increasing its effectiveness. Ten reviews are the average times a customer would read about a product online before deciding to buy.
Let’s imagine you’ve implemented all of the modifications above to your shop and checkout, and you’re still not seeing an increase in conversion rate.
A consumer will search for social evidence through testimonials, endorsements, and examples of previous purchases made by other customers. Then, they’ll utilize it to inform their purchase choice, whether subconsciously or consciously.
This might be in the form of new customer popups, product reviews, customer testimonials, and more for your e-commerce site.
The conversion rate and AOV may both be increased by using social proof.
Adding social proof in the form of Frequently Bought Together and Customers Also Bought sections will allow you to display other goods that your customers may find of interest.
Also Read: 10 Proven Ways to Increase Website Traffic
5. Include live chat
Using a live chat feature is a convenient method for site visitors to get in touch with the business. You may think about making this choice available around the clock. To ensure that a staff member is constantly accessible to assist customers, it is recommended to rotate employees in and out.
They enjoy this option being available at all times since they don’t always shop during regular business hours.
If the issue can’t be solved through chat, incorporating VoIP would allow the company to speak to the consumer over the phone. Customers like it when they have to deal with one point of contact, and the live chat and VoIP integration makes this more likely.
Examine the live chat queries since many may be addressed with a prerecorded message. For example: if you have many clients enquiring about your store’s hours through chat, you might program a prewritten answer to be sent out automatically. Customers like prompt service, and this will boost your sales.
In addition, a company may learn where they are regarding customer satisfaction by monitoring the chat’s question and answer session. Suppose consumers often inquire about the store’s hours. In that case, it should serve as a red flag that the information is not readily available to them. All company listings should be updated to reflect the current hours of operation, and the website should be updated so that the hours can be easily located.
Customers are more likely to purchase from a company if they don’t waste time looking for basic facts about it. Because there are more potential buyers, conversion rates usually rise in response.
6. Offer multiple payment options
In addition to UPI, credit cards, debit cards, bank transfers, etc., your clients also have other payment alternatives. Several variables influence the payment method a customer chooses at checkout. Support for all of the most popular payment methods will allow you to meet the demands of the largest possible customer base.
Research which payment options are most popular with your target audience and implement them if you can’t implement them all. However, remember that the more payment methods you provide, the more difficult they will be to view on a tiny mobile screen, which may lead to consumers being overwhelmed and confused.
7. Prepare a loyalty program
Regulars who keep coming back are essential to any online store’s financial health. It’s common knowledge that a company’s most profitable clients make up the top 20% of its clientele. Loyal customers may be earned in several ways, including providing superior service and a satisfying product. However, a client loyalty program ranks highly.
Creating a customer loyalty program that delivers rewards to consumers is a great way to encourage repeat business. Free delivery and price reductions are only the beginning; you can also employ a points system in which they collect points with each purchase that can be redeemed for future purchases.
No matter what you sell, you must pair it with a pleasant shopping experience and attentive customer support.
Wrap Up
These are the proven methods to increase conversion rate of your website; In the cutthroat world of online retail, every potential customer is valuable. Decreasing your site’s bounce rate and raising your conversion rate, is not enough to increase your site’s traffic. If you don’t follow the aforementioned steps to maximize the possibility of your leads converting, your marketing efforts will be in vain.
Increasing conversions requires a comprehensive strategy, which may be challenging to implement due to the many factors involved. Zupp Media is a comprehensive digital marketing firm that can increase your site’s visibility, user interaction, and increase conversion rate. Get in touch with us now to find out how we can help you build a stronger brand.