How to Use Google AdWords for Your Business (Beginner’s Guide)

We are sure you have searched for something or the other on Google or any other search platforms and you start seeing a lot of ads about the same topic after the search. Or sometimes you even see sponsored results on Search Engine Result Pages (SERPs) themselves.    

The ones that you see on SERPs are done with Google Ads. Google Ads are also known as Pay-Per-Click(PPC). As the name suggests, an advertiser pays only when a user clicks on the ad. Quite amazing, right? Yes, and that’s why we are here to guide you about how you can leverage Google Ads for your business. Even if you haven’t heard of it or used it before, you will get a fair enough idea about Google Ads in this blog post. 

In this blog post, we have discussed all about Google AdWords and how you can use it for your business even if you have little or no idea about it. 

If you are not some big brand, one of the most prominent ways to get your target audiences’ attention is to run paid campaigns. Even big brands run paid campaigns to hold their position in the market. So, even if you have great products and amazing benefits to provide, your target audience may never discover you because of big brands’ paid ads as well as organic reach. 

Nonetheless, your products don’t have to suffer just because you are not a big brand yet. Google AdWord is a great way to be on the top of the search results and let people know about your products. 

If you are a business owner and want to know how Google AdWords works wonders for your business, this blog is definitely for you! 

So, let’s start understanding the subject from the first step. 

Here are the steps to get started with your Google AdWord Campaign – 

Step – 1: Sign-up 

The first step is to sign up with a Google AdWord Account. You can sign up with your existing Google Account too. 

After signing up, you are all set to create your first campaign and you can choose your budget, target audience, bidding price and add your ad copy. 

Step – 2: Set Your Budget 

Setting up your budget for the campaign is the first step to start with. You can set your daily budget limits as well as the whole campaign budget. 

According to one study, the average conversion rate across all industries is 2.35%. Though this may vary from industry to industry and location to location.   

Step – 3: Select Target Audience  

Selecting the right set of audiences is a key factor to make your ad relevant to the viewers.  You can target your audience based on their demographics like geographical locations, age, gender, interests or any other specification you want to make. 

When you set geographical locations for your ad, it is shown to that particular location. Additionally, you can also target a geographical location with a Zipcode, or “radius targeting”. Want to know something more interesting? You can set a bid as per bid adjustment. Let’s say, you want to bid higher if someone is searching within 15-20 miles but lower bid for a search that has been made 30 to 35 miles away. You can do that with Google AdWords. Isn’t it amazing? 

Step – 4: Decide a placement 

The next step is to choose an ad placement. You can either place your ad in Google’s Search Engine or Display Ad network. 

With the search network, your ad will be shown in SERPs while Display Network will place your ad on any website that shows ads. 

If you want to have higher ROI and maximum results, it is recommended to go with the Search network as your ad will be shown to those who are searching with the keywords you are targeting. Whereas, display ads are great for branding, retargeting. 

Step – 5: Add keywords 

In simple terms, keywords are the search terms people are using to get solutions to their problems.  Google allows an advertiser to choose around 15-20 keywords for their ad to appear on the SERPs. Nonetheless, you can always add more keywords later on based on your ad performance. 

A valuable tip –

“Less is more”. Choose only those keywords that you are sure of getting results. Instead of choosing more keywords that are less likely to provide desired results, select those which are more promising to your campaign objectives and goals. 

Read The Ultimate PPC Keyword Guide You Need to Know that will help you to choose the right keywords. 

Step – 6:Set your Bid  

As we all know, Google AdWords works on a bidding model. To put it simply, we can say that a bid is the amount of money an advertiser is willing to pay for every person who clicks on your ad.  

So for example, if you are targeting the same keyword as your competitor, you need to pay a higher bid than them to make your ad rank higher above all. 

For setting a bid, you have two options, first is to go with the automatic bid set by Google or set it manually. If you are setting your bid manually, do enough research with the Google Keyword Planner tool to get an idea about the average CPC for that particular keyword. 

Pro-tip : 

If you are just getting started with your Google Ads, it is advisable to go with automatic bids and once you understand the bidding system and how it is working for you, you can set go with manually bidding. 

Step – 7: Writing an ad copy – 

Ad copy is one of the most significant parts of your ad campaign. Your Ad copy is what your audience will see first when they are scrolling through search results. Ad copy is the deciding factor for your viewers to decide whether to click on your ad or not. Make your ad copy compelling and attractive for your target audience. Moreover, keep your copy short yet effective and solution-oriented. 

Know the Top 10 techniques of writing an ad copy that really works wonders!

Step – 8: Create your Ad –     

As you are done with almost all the steps, now it is time to click on the “save” button and you are ready to launch your first ever Ad! (Woohaa! Don’t forget to celebrate your small wins!)  Once you are done with all the steps, Google will ask you about your business and payment information. You will be making your payment either when you have exhausted your set budget or 30 days later; whichever comes first. 

What’s next? 

Setting up your Google Ad is halfway to your business objectives. You need to optimize your ad every day to get the maximum results out of it. You will learn it over a period of time, and you can also hire a digital marketing agency to help you with all of this stuff so that you can focus on your business. 

At Zupp Media, we help businesses with digital marketing solutions to make a strong and impactful online presence.     

Want to know how you can leverage our PPC services for your business to grow in a strategic way? Book a free discovery call with our experts and unfold the doors for unlimited opportunities. 

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