Many new digital marketers struggle with one of the most confusing, what should they go with: SEO or PPC? And we totally understand that. The answer to SEO vs PPC is not as easy as you want to get it.
As a digital marketer, when somebody asks you this question again, you need to look at the context and the business’s overall digital marketing strategy. Nobody can simply say that SEO is better than PPC and vice versa.
Search Engine Optimization (SEO) or Pay-Per-Click (PPC) is a never-ending debate among digital marketers, and possibly there is no win or lose in this debate as everything depends on a business’s goals, objectives, and what they want to achieve.
In this blog post, we have in detailed discussion about what should your business do: Search Engine Optimization (SEO) or Pay Per Click (PPC).
Before we discuss SEO vs PPC, let’s understand the basics of both.
What Is SEO?
Search Engine Optimization (SEO) is a process of making your business’s online presence stronger with organic reach to your target audience. SEO involves optimizing your website, researching and targeting keywords, creating backlinks, registering your business in social directories, and other activities that empower your online presence.
There are three main types of SEO: On-page SEO, Off-page SEO, and Technical SEO. SEO is a long-term game that makes your business stand out when your target audience searches for the keywords you are targeting (your products and services).
What is PPC?
Pay-per-click (PPC), also known as Google Ads allows businesses to make their link on the top of the search results when a user searches for the keywords (your products and services). As an advertiser, you have to pay whenever a user clicks on your ad. So, in short, you pay as much or as little as your sponsored ads get clicks.
Google ads are not as easy as it looks. There are many factors that contribute to your business ranking at the top. A set of these factors is known as an Ad quality score. To improve your quality score, you need to have keyword relevancy of your landing page, higher bid than your competitors and value to provide your target audience with.
There are many types of Google ads like display ads, responsive search ads, dynamic search ads, image ads, app promotion ads, video ads, product shopping ads, and calls-only ads.
Based on your business goals and objectives, you can choose the best ad type to get the desired result for your business.
So Between SEO vs PPC, Which Is Better For Your Business?
To give you a quick answer: if you are looking for quick results – PPC; if you want long-term results – SEO, and if you want to beat all of your competitors – SEO + PPC.
Now let’s have a look at a more detailed and in-depth comparison between SEO vs PPC:
There are pros and cons to both SEO and PPC. SEO takes time to give results and those results last longer. PPC is useful when you want to quickly and more leads for your business.
Now suppose, if you are an eCommerce store and competing with some of the major eCommerce stores in your country, it will become difficult for you to outrank them with SEO; in this scenario, it becomes essential for your business to run Google ads to beat the competition and get some eyeballs from your target audience.
But now let’s suppose you are in a business where there is less competition and your audience does a lot of research before they make a purchase, you should opt for SEO. Though SEO takes time to show results, it lasts for a long and builds trust along with better brand awareness for your business. There are many people who never click on ads and trust only organic results, and opting for SEO is the best way to acquire this kind of audience.
So does that mean that you should go only SEO or PPC? No, not at all. SEO should go hand in hand with PPC. You can target informational and transactional keywords with SEO while targeting high-intent buying keywords with PPC.
Nonetheless, if you are just starting your business or have a limited budget for your marketing campaigns, it is best to choose one of the options and stick to it for the initial stage and jump on another once you have enough budget.
Also Read: SEO vs SEM: What’s the Difference?
This is all about SEO vs PPC. As a business, it is always important to have a holistic approach to marketing activities to improve the chances of your business’s success. SEO and PPC both have their own pros and cons and utilising the best of them is an art of a true digital marketer.
Zupp Media is a digital marketing company helping businesses to scale their online and digital presence all across platforms. So far, we have helped many businesses to achieve their goals and so we can do the same for you. Our major services include SEO, PPC and Social Media Marketing.
If you want professional help with your business’s digital marketing requirements, feel free to drop us an email at [email protected], or contact us to take the conversation further as soon as possible.