When was the last time you used your Instagram and Snapchat filters? Okay, let’s reverse the question – When was the first time you hffedeard about Instagram and Snapchat filters? What if I tell you that these filters are examples of Augmented Reality (AR)? Quite shocking, right? But that’s true!
Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR) have become inseparable parts of our life without our notice. Google, Facebook, Instagram and LinkedIn algorithms are great examples of Artificial Intelligence (AI) and Machine Learning (ML).
The latest technology has changed our life to great extent without our notice and we have adopted it with open arms.
In this blog post, we are going to talk about the impact of artificial intelligence (AI), virtual reality (VR) and Augmented reality (AR) in 2021.
⇒ The fusion of Augmented Reality (AR) with Artificial Intelligence (AI)
It is no more surprising that we are seeing the integration of Machine Learning (ML) and Artificial Intelligence (AI) in many apps. Instagram’s filter functions are one of the simplest and easy-to-understand examples of this combination, though this technology is applied in many industries.
These technologies and their combinations have resulted in what we now know as computer vision. Computer vision allows devices to see and understand everything which falls into the range of a camera. The capacity of computer vision technology is increasing day by day.
The latest and the most advanced example of computer vision is Google’s machine learning-based microscope identifying cancer cells in tissue samples. Future integration of VR and AR will make this more powerful to make accurate and complex medical treatment tools.
Other than the medical industry, AI and AR are becoming powerful in many more industries like video games, retail-shopping and entertainment industries.
⇒ Influence on training and teaching industry –
Though people have been using virtual reality (VR) in the industry, the current pandemic has increased the usage of the latest technology like never before. Students are learning complex concepts with ease, all thanks to virtual reality and augmented reality technology.
Using virtual reality tools keeps children entertained while they learn new concepts with the visualization of each concept.
Moreover, by leveraging the technology of Augmented Reality, workers in hazardous industries can be trained without any risk involved.
⇒ Entertainment Industry –
There was a time when people were watching movies on black and white screens, but now we have advanced so much that we are using VR headsets to get an immersive experience of movies. Though the AR and VR industry is not a totally new concept, it has recently become accessible to the general public. And the future of the entertainment industry with AI, AR and VR is going to be changed dramatically.
The way people interact with the entertainment industry has changed a lot all because of all the new trends and features of AR and VR. Earlier people used to go to the cinema and watch 3D movies but now they can do it in the comfort of their home too.
⇒ AI/ML in social media –
AI and ML play a fundamental role in the algorithm of all search engines and social media platforms. Be it Google, Facebook, Instagram, LinkedIn or any other public platform for that sake.
The algorithm, in simple words, is machine learning that understands your online preferences and interaction and works accordingly to provide the best experience ever. Google Ads, SEO, and almost all other aspects of digital marketing are highly working on the concept of Machine Learning and Artificial Intelligence.
With the nature of AI and ML, you will see content which you would love to see on your feed all the time that keeps you entertained.
⇒ Automobile Industry –
While we see electric vehicles on the road nowadays, there are huge chances of a major transformation in the automobile industry. The days are no longer far away when we will be seeing driverless cars. Nonetheless, car manufacturers have taken the advantage of the latest technologies including augmented reality for better product outcomes.
One example of this includes park assistant cameras and a dashboard-mounted display which allows for additional graphics to be used without any distraction for drivers. Such technology lets you park like a pro in a congested or risky place which helps significantly in preventing major damages to the car while keeping your health safe.
⇒ Impact on the travel industry –
AR/VR has influenced all industries and the travel industry is no exception. Travellers can now have a virtual tour before visiting the place offline. Such technology is quite useful when people are spending a lot of money for their once in a lifetime travelling experience at some special and exclusive location.
It may take some more time for AR/VR to be a part of common people’s life for travel and tourism purposes, but it is going to happen very soon.
Not just before travelling, but AR/VR also helps with re-experience the travel experience when you are back home with your family.
⇒ AI, AR & VR in Advertising and Marketing –
In the initial stage advertising and marketing were limited to pictures and images. But with the latest technology of 3D animations and immersive visualization. As marketing is the most powerful strategy to make a product successful, big brands are heavily investing in the latest technology to facilitate the customers.
⇒ Some worth knowing statistics about AI/AR and VR –
→ In a short period of time, the latest technologies like AR, VR and AI have shown significant growth. Here are some of the facts and statistics showing the massive growth of technology.
→ Around 71% of consumers said that they would love to experience AR, VR for their retail shopping experience.
→ The AR/VR industry had a market share of 8.9 million which is supposed to grow to 65.9 million by the end of 2022 while AR and VR headset sales are expected to grow to $9.7 billion in 2021.
→ The AR market is expected to grow one billion users by the end of 2021 while the majority of augmented reality users fall into the 16 to 34 age group.
→ Contrary to popular belief, there are more AR users than VR users – 8% and 13% respectively.
→ Almost half of the AR devices are used for video gaming.
In the initial stage of AR/VR technology development, there were a lot of gimmicks that didn’t last very long. Over a period of time, all of that disappeared and now there are higher quality technologies in the field to bring real life values. As more and more businesses outside the niche are accepting the latest technology, it is soon going to be a part of our daily life.
Moreover, in the initial years of the technology, it used to cost heavily while providing low-quality levels resulting in the hindered growth of the industry. But in recent years, these latest technologies have grown exceptionally by providing higher quality level results – bringing value to consumers’ lives.
Final Words –
Without any doubt, the latest technology of AR, VR and AI has impacted all industries at a large scale while providing great facilities in users’ lives. The technology has made products more immersive and accessible to end-users and the majority of developers have started capitalizing on it.
The number of companies focusing on creating 3D environments and experiences is increasing day by day, it is soon going to be an industry norm.
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