If you are a business owner and want to generate more traffic to your website, it is important to do search engine optimization (SEO) of your website. But you may ask what is SEO? Well, that is what we will discuss in this blog. Read this blog to know what is SEO and how to start an SEO campaign.
What is SEO?
In the most simple term, SEO is a way how search engines find your website among many other websites on the internet. With the right SEO strategy in place, your website ranks at the top of the search results for the targeted keywords.
Search Engine Optimization (SEO) is one of the most important and foremost steps of a digital marketing strategy. The main purpose of your website is to increase the visibility of your website, generate more traffic to your and get more leads to your website.
Though it is impossible to have an SEO strategy that can be the best for multiple businesses and various goals and objectives, there are some thumb rules which you can include in all SEO strategies. A compelling and effective SEO strategy includes compelling on-page content, creating backlinks, creating better site architecture and social media sharing.
What Is an SEO Campaign?
An SEO campaign is a long-term strategy that includes keyword research, content audit, SEO analysis, on-page optimization, and link building, along with other considerations.
Elements of an effective SEO campaign:
Step 1: Checking Your Website’s Technical Health
With available tools in the market, you can find the technical errors of your website including broken links, and images without alt attributes that help you figure out what you need to prioritize for your SEO campaign.
Step 2: Competitor Analysis
Competitor analysis is a way to know what is working and what is not working for your competitors and plan your SEO strategy accordingly.
Step 3: Keyword Research
Keyword research is the next step in setting up your SEO campaign. With keyword research, you can identify primary and secondary keywords for your website and business.
Step 4: High-quality and valuable content
Content is the king in the digital world. Without high-quality content, you can not execute your perfect digital marketing strategy. Educate your audience about your products and services with the keywords you have selected. Writing content without keywords will fail you to rank your website when the target audience looks for the solution online.
Step 5: On-page SEO
On-page SEO is a process of optimizing your website’s internal elements in a way that it becomes easy for visitors and crawlers to understand your website. On-page SEO elements include title tags, meta descriptions, H1 tags, and keyword density along with other elements.
Step 6: Generating Backlinks
The next big thing needed for an SEO campaign is generating quality and meaningful backlinks for your website, business and content. Backlinks work as finger points for Google and tell search engines what your page or website is all about. Nonetheless, having too many irrelevant backlinks does no good for your SEO.
Step 7: Social Media Sharing
Once you have created your content, it is time to share your valuable content across multiple social media platforms to get more traffic, reach and visibility to your website.
To give you more understanding of the most important elements of an SEO campaign, let’s discuss those in detail:
Finding The Right Keywords:
Keyword research is the first and the most important part of crafting your SEO campaign. It helps you to find what are the terms and phrases your potential customers are typing to look for the solutions you are providing.
There are four main types of keywords: Informational keywords, Transnational keywords, Buying-intent keywords, and Business/Branded keywords.
Once you have found a group of keywords for your business, you need to filter those keywords in the above-mentioned categories and use them accordingly.
There are many tools available online that help you to discover the best keywords to target along with the features that let you know keyword search volume, keyword difficulty, and paid pay-per-click amount if you want to run a paid campaign.
Create, Optimize, and Publish Your Content:
Once you have found the target keyword for your business, start creating content related to your business and the keywords you have curated.
Find the right balance between providing value to your audience and adding keywords in your content for search engines. Remember, you need to please both – your audience and search engines.
To understand what your audience is looking for, utilize LSI (Latent Semantic Keywords), Quora questions and reviews on eCommerce platforms. You will learn what are the pain points of your target audience, and how to create content that addresses those in an effective manner.
To make your content appealing to search engines, you need to add keywords to your content in a natural and engaging way. Some of the must-included places for your keywords are meta descriptions, page URLs, title tags, and images with the respective alt tags.
Same as keyword research tools, there are tools available online that help you with content creation ideas and comparing what is working the best in your field.
Generating backlinks is the process of getting inbound links to your website from the authoritative source of your niche. While generating backlinks, you need to keep in mind the relevance and freshness of your content, utilising the anchor text and how many other sites are pointing back to your website.
But generating organic backlinks can be difficult sometimes and you have to incorporate other ways to get backlinks for your content.
Here are some ways to generate backlinks for your content:
Discovering and repairing broken backlinks:
Go to the webmaster of a site and report a broken link while suggesting your link as a replacement.
Guest Blog Posts:
Guest blog posts are another way of generating backlinks for your website while giving your website authority and due visibility upfront. You need to find the websites that accept guest posts and submit them accordingly.
Creating and Publishing Infographics:
Infographics are a great way to provide information to your target audience in an effective way. Sharing infographics with embedded codes is a good way to generate backlinks.
Monitoring and Analysing Results:
Last but not least is monitoring and analysing your SEO campaign’s results. It helps you in creating your next SEO campaign more effectively.
Most important metrics that you need to see while analysing your SEO campaign:
Organic traffic indicates the number of visitors your website receives without paid ads and traffic. You can generate more and more traffic by creating more content filled with keywords.
Bounce rate indicates the number of people leaving your website just after engaging with your content. If you have higher bounce rates for your website, it becomes harder for you to rank on top of the search engines. So make sure you have as little a bounce rate as possible.
CTR is the number of people visiting your website. So let’s say your website is having impressions of 100 and 10 people are clicking on your website then your CTR rate is 10%. The higher the CTR, the more push your website gets from Google.
The rank of your targeted keywords in Search Engine Result Pages (SERPS).
Domain authority (DA) and page authority (PA) indicates the credibility of your website against other websites.
Website speed indicates how fast your website loads. The faster the website loads, the higher the chances of your website ranking for the targeted keywords.
New referring domains and backlinks:
The number of new backlinks your website gets from the unique domain is important to determine how your website is doing.
SEO is the first step when you want to grow your business digitally. If you have crafted and executed an SEO campaign for your business, there are higher chances that you will be able to execute other digital marketing campaigns.
If you are looking for professional help for your business’s digital marketing and want to start an SEO campaign, feel free to drop your business requirement at [email protected] or contact us to take the conversation further as soon as possible.