What Is Digital Marketing And How Does It Work?

In this 21st century, marketing means digital marketing. Ok, not totally but a great portion of marketing is being carried out on digital platforms because of various reasons. If you look around yourself you will find many people having their heads down on their phones all the time and what you see around is more than enough to give you surety that what is digital marketing. Digital marketing is the future for all businesses.


In this blog post, we have discussed what is digital marketing, what are the types of digital marketing and how does digital marketing works.


What is Digital Marketing?


See you are reading this blog post on a digital platform 🙂


Wasn’t that a quick understanding of what is digital marketing? Ok, but let us give you a more specific definition of digital marketing and how that works.


Digital marketing is a marketing activity that is being carried out on digital platforms like websites, social media platforms, phones, and emails. Starting from creating a website, generating leads from the website, sending out emails, educating and engaging with your community on social media platforms, and spreading the word about your business with many other tactics like podcasts, video marketing, and referrals (reviews in this digital world).


Types of Digital Marketing



What Is Digital Marketing? Types of Digital Marketing


1. SEO


Search Engine Optimization (SEO) is one of the fundamentals of digital marketing and it plays a significant role when it comes to creating a base for your future digital marketing campaigns. 


There are three types of SEO: On-page SEO, Off-page SEO, and technical SEO.



2. Content Marketing


Content marketing is a great way to provide educational, engaging, entertaining, and meaningful content to your target audience along with practising SEO standards. Content marketing and SEO marketing always go hand in hand. You need content for SEO and SEO keywords to make your content more user-friendly and rank-worthy. 



3. Affiliate Marketing


Affiliate marketing is another type of digital marketing where a product owner gives commission to an affiliate marketer whenever he sells a product. Since selling stuff online has become more popular, affiliate marketing is becoming popular day by day.



4. Social Media Marketing


It is no more a choice for brands to be online but a necessity. As people spend more and more time on their social media, it is a great opportunity for businesses to get the eyeballs from their target audience and market. According to research, 87% of millennials check the social media platforms of the brand before making a purchase decision.


5. Video Marketing


People like watching stuff that is engaging, moving, and interactive and that’s why video and audio marketing is becoming popular among all the target audiences. YouTube Shorts and Instagram Reels are popular examples of video marketing. 


6. Audio Marketing


Like video marketing, audio marketing also an emerging way of marketing. Increasing numbers of podcast listeners are proof of the popularity of audio marketing. Creating podcasts is a great idea to provide the necessary information in audio format.


7. Paid Advertising


Google Ads or Pay-per-click advertising is a way of marketing your business for quick results like getting more website traffic, more leads for your business, more calls, offline store visitors, or more profile visitors on your social media profiles. 


You can run paid ad campaigns for your business on Google or social media platforms like Instagram, Facebook, LinkedIn and Pinterest.



8. Influence Marketing


Influence marketing is a way of promoting your products and services with the popularity of a person who has lots and lots of followers on social media platforms and popularity among their followers. Selecting the right influencers who are the same as your field and promoting your products with them is a great way to enhance your brand’s reach and awareness.



9. Email Marketing


Last but not least is email marketing. Email marketing is a great way to reach a huge audience directly and provide them with valuable information that will help them to solve the problem they are facing in their business or profession. 


How Does Digital Marketing Work?


Digital marketing is not just one vertical but a combination of multiple spectrums. To get the maximum benefit from your digital marketing activities, you have to make sure that you are leveraging all types of digital marketing activities to get your desired results.


To give you a specific example, let’s say you have a small business and focus only on SEO to get the desired results, you may not get the desired results always. But if you are combining SEO with paid advertising, social media marketing, influence marketing, and affiliate marketing; you will definitely going to get the results for your business.


One more thing that businesses need to keep in mind is that traditional marketing also plays a significant role when you want to push your marketing efforts even further. Let’s say, you are utilising all the ways of digital marketing and getting enough leads for your business but now you want to have even more leads or increase brand awareness; then your business needs to incorporate traditional marketing along with digital marketing campaigns.


Flexibility and adaptability are the two most important traits that one should have to utilise marketing for your business.


Take Away:


That’s the brief about what is digital marketing and how it works. Be in any time, marketing is necessary for your business if you want to grow and scale to the next level. If you are looking for professional help to grow your business online, feel free to drop us your digital marketing requirements at [email protected] or contact us to get started as soon as possible.

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