Digital marketing is a successful way to market your product and services with measurable data on hand in a cost-effective manner. But to get the desired results with digital marketing, you need to know the basics of digital marketing like the types of digital marketing, benefits of digital marketing, how digital marketing works, and some of the most effective digital marketing strategies.
If you want to leverage digital marketing to its full potential, it is important to understand the different types of digital marketing and how to utilize all of them together in the most effective way.
9 Types Of Digital Marketing
In this blog post, we have discussed various types of digital marketing and how your business can utilize them accordingly:
1. Search Engine Optimization (SEO)
One of the fundamentals of digital marketing is search engine optimization (SEO). When you think of executing your digital marketing strategy, you are most likely to start it with SEO.
SEO is a process of optimizing your online presence in a way that generates organic traffic to your website while increasing the number of leads you get on your website followed by better revenue sources.
There are mainly three types of SEO: On-page SEO, Off-page SEO, and technical SEO. To run an SEO campaign effectively, all of them play a significant role when it comes to increasing your website’s rankings and traffic.
2. Content Marketing
The second most important digital marketing type is content marketing. To execute your SEO marketing, you will be needing an effective content marketing strategy that educates your audience about the products and services in an engaging way.
Creating blog posts, social media content, videos, articles, case studies, ebooks, infographics, and email sequences is a part of content marketing.
To generate ideas for your content marketing, see what are the questions people have and answer them in the most useful way. You can see what questions people have by accessing Quora, Reddit, and the review section of online stores.
The main goal of content marketing is to generate the interest of your target audience in your product and services and business by providing them with a constant flow of information and how your product or service solves their problems. Remember, you don’t have to be pushy or sale-sy, you just need to provide the information engagingly and appealingly – that’s it.
By providing honest and needed information to your customers, you will establish your brand as an authority and expert among the target market.
3. Social Media Marketing
Social Media Marketing (SMM) is a way of promoting your business on multiple social media channels. As most people spend their time on social media platforms, it is beneficial for businesses to have a strong social media presence.
According to a study, 86% of millennials check the social media accounts of a business before considering them for a purchase.
You can grow your business on social media in organic and paid ways. Posting content regularly and promoting the ones that are performing the best is a great way to reach your target audience.
Having a presence on social media platforms makes it easier for your brand to be in direct touch with your audience without any middle man and it is a great way to build personal relationships with your customers.
4. Paid Advertising
Paid advertising includes paid ads on Google and social media platforms. Pay-per-click (PPC) is a great way to increase your brand’s reach, visibility, and sales in a shorter period.
The paid advertising campaign run on Google shows on search engine results pages (SERPs) while ad campaigns on social media can be seen on respective social media platforms.
When you are running an ad on Google, your content ranks at the top with the label “sponsored” or “ad” resulting in more sales and revenue. With social media ads, you can set a particular objective for your ads and get desired results accordingly.
5. Email Marketing
Email marketing is another way of digital marketing that generates a massive amount of inbound leads. Though many people think that email marketing is dead, there are millions of emails that are being sent every day generating thousands of inbound leads. Email marketing is a great way to reach unimaginable numbers of people every day directly.
Start your email marketing by providing educational, engaging, and valuable content with a strong call-to-action (CTA). Executing a strong email marketing strategy will convert a lot of people each month for your business.
6. Influence Marketing
Influence marketing is one of the most rapidly growing types of digital marketing. As the name suggests, influencer marketing is a way of marketing your products and services with the influence of a person who has thousands of followers and popularity.
There are many types of influencers out there and your business needs to choose the one that best suits your brand voice and identity. Let’s say you are in the food business, you should be selecting an influencer who posts about food and related products.
7. Affiliate marketing
Affiliate marketing is another type of digital marketing where a product owner gives a commission to the one who sells his products and services. Affiliate marketing is a great way to have a sales team for your business without having to hire them.
When you make your product available to affiliate marketers, they make it relative content around your product and then ask their followers and network to buy the product. There are many platforms where affiliate marketing operates on a huge scale and both parties earn a great amount of money.
8. Video Marketing
Video marketing is the second most popular type of digital marketing as we can see the emerging popularity of YouTube Shorts and Instagram reels.
Additionally, not all people consume content in the same way and many people consume content in visually appealing ways. Every year, according to Google, there are 2 billion people per month looking for something on YouTube including news, how-to videos, study videos, and entertaining video. Leveraging video marketing is a great way to scale your business online.
9. Audio Marketing
Audio marketing is another emerging type of digital marketing. The increasing popularity of podcasts is the perfect example of audio marketing. People like to listen to podcasts while they are doing some mechanical work like cleaning the house or travelling.
So if you think your target market is such that they prefer to listen to audio format, it is a great idea to provide the necessary information in audio format.
There are many types of digital marketing and all of them are equally important to grow your business in all aspects of digital marketing along with holistic online marketing. Utilize all of the platforms in as many ways as possible to get the maximum results possible.